Unlocking a booming Fintech sector, Environmental Stewardship and AI
a QCX Africa publication
Hi QCX People!
From Africa’s booming fintech sector, to the continent’s developing opportunities for environmental stewardship and the inevitable role of AI in business.
Today we shed light on the continent’s trending topics and relevant marketing insights to keep you ahead of the game.
The key to unlocking Africa’s explosive Fintech sector (Disrupt Africa)
Why it actually matters: Despite the explosive growth of the African fintech industry in recent years, there is a pressing need for continued investment in the sector. The fintech industry has the potential to drive economic growth and promote financial inclusion across the continent, making it an essential sector for both investors and African markets.
Summary: Africa's fintech ecosystem grew by 20%, attracting $2.7 billion in investment in 24 months. Keeping a close eye on the fast growth in nations like Egypt and Nigeria. Fintech now leads investment, shaping Africa's financial landscape and global collaboration.
Marketing Insight: Hyper growth of FinTech’s is intricately tied to the ever-evolving landscape of regulatory changes. Establishing a brand as the foremost authority in regulatory matters can significantly bolster trust among early adopters in emerging markets for FinTech companies.
New hope for environmental stewardship in Africa (AfricaNews)
Why it actually matters: With the UN's International Fund for Agricultural Development (IFAD) funding youth hubs in Africa, the potential to create 8.4 million jobs by 2030 is not only a solution to the issue of mass unemployment among young people in rural areas but also a strategic move towards global environmental stewardship.
Summary: The UN’s International Fund for Agricultural Development (IFAD) funds youth hubs in Africa, offering green skills and jobs. There are over 9000 rural youth trained in sustainable practices, while it is continuing to shape a green transition, confident to create 8.4 million jobs by 2030, fostering global environmental stewardship.
Marketing Insight: Global brands who are looking to genuinely contribute and create a more sustainable future, should be budgeting to support programs like this and naturally including it in their marketing.
This is why you can’t avoid AI (VentureBurn)
Why it actually matters: AI will not necessarily take away jobs, but rather create new ones that require skills in AI. To stay relevant in the job market and remain competitive in the global economy, individuals and businesses need to invest in developing AI literacy skills.
Summary: AI's potential to drive positive transformation in the workplace is emphasised by Ursula Fear of Salesforce South Africa. AI can enhance employee experiences and boost creativity, whereas it could also contribute over $15 trillion to the global economy by 2030, though limited skills in Africa remain a barrier.
Marketing Insight: Running regular AI focused events and educational programs could position your brand as an industry thought leader whilst attracting the best talent in your industry.
This post was created in collaboration with Sam Townshed.
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Fact: ‘Q’, ‘C’ and ‘X’ are the English denotations for the 3 most common linguistic clicks in African languages. If you can say all three clicks, three times in a row fast, you can legally call yourself African.
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