Payday Scheduling, Ad Targeting Airports and Profitable E-commerce in Africa
a QCX Africa publication
“The $2bn Rwandan airport that could help African aviation take off” (CNN Edition)
Why it actually matters: Increases Rwanda’s tourism capacity 8-14x (from 1m p.a.)
Kigali International Airport’s expansion strengthens Rwanda’s economy, attracting more tourists, increasing trade, and spurring infrastructure development. Upgraded airport facilities offer a marketing opportunity, promoting Rwanda as a top tourist destination and benefiting local businesses, such as hotels, restaurants, and transportation services.
Kaomi Marketing’s Insight: Leverage Google Ads and Facebook Ads to Geo-Fence Kigali International Airport and target high wealth individuals traveling, this a great for B2B services struggling to get awareness with key decision makers.
“Jumia achieves lowest losses in four years under new CEO” (Tech Crunch)
Why it actually matters: Jumia is Africa’s only unicorn with a HQ in Africa, and it’s profitability is a key metric VCs are interested in given recent global interest rate spikes.
Improved financial performance signals potential growth and positive changes for Jumia, an African e-commerce platform.The appointment of a new CEO contributes to the company's reduced losses, indicating progress and potential for improvement.
Kaomi Marketing’s Insight: In emerging markets, focusing on key profitable products is even more critical to long-term profitability than in more developed markets. Growth at all costs is not always a wise strategy in emerging markets.
“Funding Fuels Payday Power!” (Disrupt Africa)
Why it actually matters: It helps low-income individuals access future funds without taking out high interest loans.
Ugandan fintech startup Zofi Cash has just secured $1 million in pre-seed funding, fueling its mission to revolutionise its financial landscape. Zofi Cash's innovative approach, centred around empowering underserved communities through its mobile payment and banking solutions, aligns perfectly with the continent's increasing demand for accessible financial services.
Kaomi Marketing’s Insight: Disposable income is generally more available around pay-day. So schedule your Ad Campaigns to increase budgets around pay-day. This is known as back loading your budget.
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