Luno making history, new networks in Nigeria and a billion $ fashion boom
a QCX Africa publication
Hi QCX People!
Local businesses in various parts of the continent are doing their bit to make sure that Africa remains firmly on the map. From the artistic to the financial, they are making waves!
We’re spotlighting some of these transformative movements across the continent, and as always providing some tips to take full advantage of them for your activities in Africa.
📈 Africa’s crypto gem hits historic landmark - (VentureBurn)
Why it actually matters: Luno’s growth shows a significant increase in adoption of cryptocurrency. Observing Luno is watching the future unfold.
Summary: The South African crypto company, Luno, has reached 10 million customers in 40+ countries! South African (and overseas) growth is significant - with a 40% Year-on-year (YOY) increase. Luno has seen accelerated growth since 2017 despite crypto volatility - a sure sign of their resilience.
Marketing insight: Just as the crypto industry thrives on decentralisation, businesses should prioritise decentralised marketing strategies, utilising diverse channels and personalised content to cater to an evolving and diverse customer base.
🏎️ Empowering the unconnected in Nigeria - (Disrupt Africa)
Why it actually matters: Tizeti’s expansion signifies greater socio-economic development and digital inclusion, creating positive change for millions!
Summary: Tizeti is expanding its broadband network across 15 states after securing funding from Nigeria Infrastructure Debt Fund. Delta, Abuja and Kaduna can expect to receive the high speed WiFi as the company plans to use the funding to expand into new areas. Nigeria’s goal is to achieve 70% broadband penetration by 2025.
Marketing insight: This underscores the transformative impact that bringing internet services to new areas can have on both business expansion and societal progress, emphasising the pivotal role companies play in bridging the digital divide.
✂️ Dressed for success: Africa’s $15b fashion boom - (Africanews)
Why it actually matters: Besides fuelling job creation and economic growth, this booming industry highlights the demand for Africa’s talent and diverse cultural impact on fashion globally.
Summary: Exports for Africa’s fashion industry total a whopping $15.5 billion annually, and according to UNESCO, that number could likely triple with the right investment. Expert Nelly Wandji emphasised the need for government support.
Marketing insight: Tapping into the continent’s thriving fashion and digital scene could boost market penetration and brand visibility. Teaming up with local artists could enhance the cultural authenticity and resonance.
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Fact: ‘Q’, ‘C’ and ‘X’ are the English denotations for the 3 most common linguistic clicks in African languages. If you can say all three clicks, three times in a row fast, you can legally call yourself African.
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